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LIVE YOUR ENTREPRENEURIAL DREAM!
TAKE YOUR BUSINESS TO THE NEXT LEVEL WITH LOADS OF NEW BIG IDEAS

The indispensable tool that no new or growing business should be without.

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April 2005
US edition

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$14.95 US - 304 pages
ISBN 1-4022-0393-4

Canadian second
edition
May 2004

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$24.99 Cdn - 352 pages
ISBN 0-9684011-2-0
Eastleigh Publications, BC

“An easy to read, refreshing and insightful step-by-step guide. A ‘must-read’ for brand new businesses or for the old-timers who need to pick up a few more tricks.”
SUSANNA LACHANCE WATSON, PROGRAMS MANAGER, COMMUNITY FUTURES DEVELOPMENT CORPORATION

Click below for:
Testimonials
The Next Level: Table of Contents    View Chapter6: Are You Ready for Growth?
Big Ideas: Table of Contents    View Chapter 3 - Are you Organized or Out of Control?

If you are committed to success, this book was written for you. Whether you have just opened your doors, are growing too quickly or too slowly, are stumbling, or feel that you are ready to grow, you need this companion for success.

What's new in Big Ideas second edition?

BIG IDEAS for keeping up with change
Because the world is constantly changing – and to keep up with those changes – this exciting second edition is loaded with new information and BIG IDEAS to keep small business owners in touch and one step ahead. An essential companion to Business for Beginners, the new design, format and lay-flat binding allows readers to easily work step-by-step through each chapter, identifying problems and finding practical solutions to help keep them successful and profitable.

New topics and content
The new, relevant content addresses many more important growth issues, for example:
GoldHow to survive and succeed in a changing world
GoldUsing the Seven Tools of Change
GoldTime management strategies: Are You RPMing? (reviewing, planning and mapping time)
GoldTaming telephone calls, limiting lunches, managing meetings and e-mail
GoldMaking time for the Five Fs: fun, family, food, friends and fitness
GoldGrowing your business by exporting, including “Are You Ready to Export? questionnaire
GoldManaging and keeping employees using the “LIFER” strategy
GoldReviewing marketing methods and messages
GoldWhat the heck is a USP? (Defining the business’ Unique Selling Proposition)
GoldFinding niche and secondary markets
GoldDon’t let ‘em out the door (using customer loyalty strategies)
GoldThe Five Ts of Terrific Talking (in-depth content on making powerful presentations)
GoldThe Seven Cs of a Successful Speaker
GoldBuild a database, build customer loyalty
GoldDon’t compete – work with the big-box chains
And much, much more.

New design elements and additions

Gold.gif - 989 Bytes Tip Lists: Each chapter contains one or two lists of tips. Examples include:
      Gold.gif - 989 Bytes Seven Tips for Entrepreneurial Success
      Gold.gif - 989 Bytes Ten Tips to Spruce Up Your Store
      Gold.gif - 989 Bytes Ten Tips for Saving Time and Money
      Gold.gif - 989 Bytes Seven Tips to Speed Up Collections
      Gold.gif - 989 Bytes Ten Simple, Happy Tips to "Make Your Day."
Gold.gif - 989 Bytes Quotations: An appropriate quotation opens each chapter
Gold.gif - 989 Bytes Case Studies: New case studies with text highlighted on a grey background
Gold.gif - 989 Bytes Big Ideas: New boxed BIG IDEAS, black background with eye-caching light bulb
Gold.gif - 989 Bytes Samples, Questionnaires, Checklists, Worksheets: Updated with many additions.

Learn how to:

Gold.gif - 989 Bytes Assess where you are now and where you are going
Gold.gif - 989 Bytes Fine-tune your entrepreneurial skills
Gold.gif - 989 Bytes Identify growth problems that are holding you back
Gold.gif - 989 Bytes Implement practical, workable and affordable solutions
Gold.gif - 989 Bytes Get organized and operate at peak efficiency and profitability
Gold.gif - 989 Bytes Assess whether you are ready for growth
Gold.gif - 989 Bytes Increase your profile and profits
Gold.gif - 989 Bytes Enhance your communication skills
Gold.gif - 989 Bytes Hire the right employees
Gold.gif - 989 Bytes Sell for success
Gold.gif - 989 Bytes Recognize signs of operating in crisis
Gold.gif - 989 Bytes Be successful and grow a profitable small business.

No micro business should be without this indispensable, easy to read, step-by-step guide to growing their small business. Big Ideas for Growing Your Small Business is here to guide entrepreneurs through the first few critical years and to help circumvent costly mistakes. Written in a light, down to earth, easy to read and learn style, its unique format makes learning almost enjoyable.

It seems that once you are in business, there is no time left for learning. Most people are too busy working in their business to work on their business. They certainly don’t seem to have time to take business management courses. This book is a detailed micro-business management course, teaching you how to work smarter, not harder.

Its unique self-contained step-by-step plan allows the reader to take any or all subjects and identify problems, formulate practical solutions, and document a plan of action. Worksheets and checklists are designed to pin-point problems in all areas of operation, and help you to make the most practical decisions for growing your business. Over thirty years of knowledge is contained between these pages that leaves no stones unturned.

Learn how to target your true market, promote yourself without spending money, become the expert, sell, hire, account for, and get organized. Loaded with "BIG IDEAS", this book is a must for all small business owners.

Each subject is covered in great depth using examples and "real life" stories. The book addresses all the challenges that both home-based and small businesses face. Understand the unique challenges that both men and women in business face and how to tackle them. Then forge ahead, set your goals, focus, and succeed.

PRAISE FOR THE SECOND EDITION

"Frances' popular seminars, adapted from Big Ideas for Growing Your Small Business, have helped our dealers in both the U.S.A. and Canada successfully grow their businesses. This second edition is loaded with even more essential, down-to-earth information and is a must for any small business."
JUDY PATTERSON, PRESIDENT, INTERNATIONAL ASSOCIATION OF FLOOR CARE & SEWING PROFESSIONALS, IOWA

“As a successful entrepreneur, Frances McGuckin understands the problems and dilemmas facing small business owners. Big Ideas is a step-by-step guide to answering those challenges, delivering the tools to help small businesses think big." GILLIAN SHAW, CAREER COLUMNIST, THE VANCOUVER SUN

TESTIMONIALS
  • Forty-five pages included as an e-book in the 2001 Quick Tax tax preparation software, distributed across Canada.
  • Listed as one of the most popular business books by Books for Business, Toronto, summer 2001.
  • Canadian Learning Television featured a one-hour national show on HelpTV in 2002 featuring Frances McGuckin and Big Ideas for Growing Your Small Business.
  • Featured at the 2001 Toronto Book Expo in the McGraw-Hill Ryerson booth.
  • Quotes and tips featured in a variety of small business publications and Web sites.

“The book is indeed easy to read and is sprinkled with hand-on tips and anecdotes from the real world to make all the topics interesting.”
THE COSTCO CONNECTION

“Everybody writes books on starting a business but no one seems to bother actually showing how to run one. McGuckin does so admirably with a series of amazingly detailed lessons on managing business growth.”
TONY WANLESS, BUSINESS WRITER, THE PROVINCE

“Her easy-to-read book is a refreshing, insightful step-by-step guide for anyone looking for the right way to grow a small business.”
SUSAN LACHANCE-WATSON, BUSINESS COLUMNIST, CARIBOO ADVISOR

“The no-nonsense, pragmatic McGuckin has been dispensing small business advice since 1983 when she started Eastleigh Management Services...McGuckin is back with more advice, delivering a message that’s much in demand.”
GILLIAN SHAW, VANCOUVER SUN

“No small business would be complete without the second book from best selling author Frances McGuckin. Easy to read and understand, it contains the formula for making your business successful.”
CRAFTLINK MAGAZINE

“This book is well thought out and presents a no-nonsense approach...she’ll help you get out of your rut, move on and take your business to new heights.”
OFFICE@HOME MAGAZINE

“Her latest book, Big Ideas for Growing Your Small Business is wonderful – filled with new ideas for the small business person. Thank you for your wisdom Fran.”
BARBARA PELLEY, PRESIDENT, VALLEY WOMEN’S NETWORK

“Just finished reading your wonderful book – Big Ideas for Growing Your Small Business! Truly a helpful and straightforward book for entrepreneurs. A bit of an eye-opener as well!”
TIM & JOSEPHINE CARKNER, ENTREPRENEURS

“I just finished reading your book and it was great! Your book helped me to realize that I still have a few areas to work on before I am ready for a large retail business.”
TONY BEIER, ENTREPRENEUR

“I have just finished Big Ideas for Growing Your Small Business and would like to thank you for producing such a good resource for small business. I have already taken some of your suggestions and put them into action.”
BRANDON ROE, YOUNG ENTREPRENEUR

“Fran, I took some advice from your wonderful book and got a whole page exposure in the North Shore News!” Thank you!”
LORNA STEWART, ACME HUMBLE PIE CO.

Available through Eastleigh Publications
Canadian retail orders through Sandhill Book Marketing Ltd.
info@sandhillbooks.com
More details upon release

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8092 Southwood Road, Half Moon Bay, BC VON 1Y1
Tel: 604-740-0602 Fax: 604-740-0702

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